Aloft Dallas Arlington Entertainment District

Client Name: Whitestone Hospitality

Arlington, Texas


  • Re-zoning 
  • Lobbying  

    Project Description
    This $20 million development included a five-story, 136-room boutique hotel at the doorstep of the Arlington Entertainment District in The Village at Ballpark. This urban inspired hotel was designed to appeal to millennials and features a bar with live entertainment. There is also a 24/7 pantry, pool table, swimming pool, fitness center, and large meeting rooms to work in. The building is located near some of the best shops and restaurants in the area along with several entertainment spots.  


    • Masterplan had to lobby the council to get their approval and prove that the hotel was boutique, rather than a standard hotel. 
    • Because the hotel is in the entertainment district, it required some aspect of entertainment. Masterplan then had to show why Aloft was appropriate in the entertainment corridor. The boutique hotel included a bar with live music, meeting the standard of entertainment.  

    Strategies Used

    • Showed the council that Aloft has a bar with live music as a form of entertainment, so it was appropriate with the district.  
    • Highlighted the differences in this boutique hotel versus a traditional hotel, including the chic, urban-inspired style targeted towards Millennials and Gen Y. 
    • Provided the City Council with the tax benefits of the proposed hotel development. 


        • The plans were approved by council and the Aloft hotel was built in the Dallas Arlington Entertainment District. 

        TEAM LEAD


        Maxwell Fisher
        Managing Director, Frisco  

        Maxwell Fisher has a true dedication to his craft and is recognized as a leading zoning and land use consultant in the state of Texas. Since joining the firm in 2012, Maxwell has assisted landowners and developers with hundreds of requests for land use diligence, zoning changes, subdivision platting and permitting endeavors. Maxwell puts his clients first and strives to work through challenges faced in the city development review process. In addition to working in Dallas, Maxwell handles a large portion of Masterplan’s zoning entitlement services in the DFW suburbs. He also leads Masterplan’s efforts on due diligence reports for speculative development projects and for lenders.