Palladium Simpson Stuart

Client Name: Palladium

Dallas, Texas


  • Rezoning

      Project Description

      The Palladium Simpson Stuart apartment complex is a $53 million development located at Simpson Stuart Road and Bonnie View Road. The development will include about 300 units over three stories and will cover 13 acres of land. Located next to a public park, the building will feature many amenities. These will include access gates, carports, a clubhouse, community room, fitness center, business center, basketball court, swimming pool, grilling area, walking trails, and landscaped courtyards with outdoor seating. For the kids, there will be a children’s playroom, a playground, as well as a horseshoe pit, and for the furrier kids there will be a dog park.  

      The Palladium Simpson Stuart team noticed that there is a need for affordable housing and will offer 10% of units at market price with the rest of the units priced in a range for those who make less than average median income. Each unit will have high quality features such as nine-foot ceilings, natural stone countertops, and a balcony or patio.  


      • Required extensive community outreach and organization.  
      • Meeting expectations on amenities. 
      • The city was worried about the development affecting a nearby planned park. 

        Strategies Used

        • Determining and explaining how, if at all, the development would react with the planned future park to the west of the site. 
        • Facilitating meetings with the community and community members to alleviate concerns.  
        • Ensuring amenities met or exceeded all requirements.


            • The project was approved by council. 

            TEAM LEAD


            Amy Mathews
            Senior Consultant  

            Amy Mathews has a true dedication to helping municipalities and clients navigate zoning and land use changes. Amy is responsible for Due Diligence, Urban Planning, Zoning and Land Use, and Development Codes. With roughly 22 years of experience, she is well versed in municipal development & redevelopment, ordinance writing, working with elected officials on land use planning projects, and much more.  Before joining Masterplan, she worked for the County of San Diego as an Urban Planner, and worked for the Cities of Little Elm, Rowlett, Flower Mound, Frisco, Richardson, and DeSoto in various roles such as, City Planner, Senior Planner, Planning Manager, and Planning & Zoning Manager.