Vidorra Addison

Client Name: Milkshake Concepts

Addison, Texas


  • Specific Use Permit 
  • Lobbying 

    Project Description
    Located at 5100 Belt Line Road Suite 410 in the Village on the Parkway shopping center, Vidorra is a modern Mexican restaurant featuring several specialty cocktails as well as a four-pound taco called “El Jefe”. The name Vidorra translates to ‘good life’ in Spanish. The expansion of the existing restaurant required a remodel of the parking area that was a challenging aspect to gain approval for because parking in this area is already scarce. The owner, Milkshake Concepts, is an experiential hospitality group that has had a hand in several popular Dallas bars and restaurants including Stirr 


    • Lobbying the town council for approval. 
    • Application coordination and submission to meet all the local requirements and receive approval in a timely manner. 
    • Presentations were required to address the need for a Specific Use Permit. 
    • Parking compliance to meet the requirements of the Town of Addison and the needs of the restaurant. 

    Strategies Used

    • Addressed management challenges. 
    • Worked with the owner to manage the parking demand challenges, including valet. 
    • Conducted the project without disrupting or affecting surrounding businesses.  


        • The project was approved by the town council. 

        TEAM LEAD


        Maxwell Fisher
        Managing Director, Frisco  

        Maxwell Fisher has a true dedication to his craft and is recognized as a leading zoning and land use consultant in the state of Texas. Since joining the firm in 2012, Maxwell has assisted landowners and developers with hundreds of requests for land use diligence, zoning changes, subdivision platting and permitting endeavors. Maxwell puts his clients first and strives to work through challenges faced in the city development review process. In addition to working in Dallas, Maxwell handles a large portion of Masterplan’s zoning entitlement services in the DFW suburbs. He also leads Masterplan’s efforts on due diligence reports for speculative development projects and for lenders.