Vidorra Addison

Client Name: Milkshake Concepts

Addison, Texas


  • Specific Use Permit 
  • Lobbying 

    Project Description
    Located at 5100 Belt Line Road Suite 410 in the Village on the Parkway shopping center, Vidorra is a modern Mexican restaurant featuring several specialty cocktails as well as a four-pound taco called “El Jefe”. The name Vidorra translates to ‘good life’ in Spanish. The expansion of the existing restaurant required a remodel of the parking area that was a challenging aspect to gain approval for because parking in this area is already scarce. The owner, Milkshake Concepts, is an experiential hospitality group that has had a hand in several popular Dallas bars and restaurants including Stirr 


    • Lobbying the town council for approval. 
    • Application coordination and submission to meet all the local requirements and receive approval in a timely manner. 
    • Presentations were required to address the need for a Specific Use Permit. 
    • Parking compliance to meet the requirements of the Town of Addison and the needs of the restaurant. 

    Strategies Used

    • Addressed management challenges. 
    • Worked with the owner to manage the parking demand challenges, including valet. 
    • Conducted the project without disrupting or affecting surrounding businesses.  


        • The project was approved by the town council. 

        TEAM LEAD


        Amy Mathews
        Senior Consultant  

        Amy Mathews has a true dedication to helping municipalities and clients navigate zoning and land use changes. Amy is responsible for Due Diligence, Urban Planning, Zoning and Land Use, and Development Codes. With roughly 22 years of experience, she is well versed in municipal development & redevelopment, ordinance writing, working with elected officials on land use planning projects, and much more.  Before joining Masterplan, she worked for the County of San Diego as an Urban Planner, and worked for the Cities of Little Elm, Rowlett, Flower Mound, Frisco, Richardson, and DeSoto in various roles such as, City Planner, Senior Planner, Planning Manager, and Planning & Zoning Manager.